“Sensations of the ordinary” – Naoto Fukasawa and Jasper Morrison
In 1967, Olof Bäckström designed the iconic orange-handled scissors for Fiskars of Finland. Called “sensations of the ordinary” by industrial designers Naoto Fukasawa and Jasper Morrison, the “cutting edge” plastic ergonomic handles enabled the user to cut with ease and precision. Far better than the heavy steel scissors that were typically available. Using plastic also reduced the cost of manufacture thereby making scissors more accessible to all.
Originally meant to be produced in black, green and red, the first batch of scissors were produced in orange, as a plant employee chose to use some leftover orange plastic so as not to waste the material. When the Fiskars employees voted for favorite color, orange won the majority vote. So, it is a coincidence that created the iconic orange handles. Fiskars trademarked “Fiskars orange” in Finland in 2003. And before a pair of Fiskars leaves the factory, professional “listeners” ensure the blades make that distinctive “snip” before they are packaged and shipped around the world. Fiskars scissors celebrated their 50th birthday in 2017. To date, the most widely-spread Finnish product has sold over 1 billion units.
Listen for the snip!
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